Business Times - 28 Jun 2011

CHALLENGES AND PROSPECTS
Vaulting over the barriers

BT posed the following questions to the 24 Outstanding Entrepreneur award winners at APEA 2011: 'What was the greatest roadblock you've encountered in the past to your company's success? What are the greatest opportunities that you see coming in the future for your company?' MindWave's responses was

Vinod Menon
MindWave Solutions

THE recent recession changed the business environment completely. During this time, consumers' discretionary spending was reduced. Providing quality products or services at a reasonable price was not enough to draw customers in. To retain business, simply discounting every item was not the way to be financially prudent.

MindWave took it as an opportunity to introduce low-cost, recurring, OPEX based (monthly fee) solutions and services. By changing business strategies, we were left least impacted. MindWave was also able to capitalise on companies that wanted to cut costs by outsourcing their IT.

For the next three years, our focus will be on the niche market segments, i.e. cloud computing, business analytics, training services, etc.

Today, cloud computing promises to transform the competitive advantage for a business by changing the potential speed of IT services provisioning from weeks to hours. We also want to reduce the cost of investment through on-demand self-service. We provide an array of solutions and services under the cloud portfolio for our clients' needs.